A company blog is a place where your company employees can converse with existing and possible clients in their own unique voices. A company can demonstrate their collective knowledge and experience of the company and thru these comments and have a chat with shoppers informally and openly. When writing a blog, consider the following:-
Content
Excellent content must have a purpose whether to evoke, educate, inform, aid or entertain. It should engage the reader and provide something they can connect to. Fresh information is better than stale, so even if you're writing about a subject that is timeless, it should be done in a method to make it new and fresh.
Headlines
The headlines of your blog will the first and perhaps the only impression you make. Without a strap line that converts a browser into a reader, the content of your blog might as wel not even exist. A headline can grab somebody's attention, a great headline will trap the reader into the body of the text you have written. Fundamentally, a title should promise some type of advantage or reward for the person reading it in trade for their time.
Keywords and Phrases
For your blog to get noticed by people apart from those working for your company you want to maximise the capability for it to get spotted on the diverse search sites utilised by potential customers. It's really important that you use the best and most unique keywords and phrases for your blog as they supply these search engines with a brief description of what your blog is about and the simpler you make it for search websites the better chance your blog has of being found.
Writing Style
A blog isn't an advert or flyer for your company. The other sections of your site should provide these pieces of info, so attempt to sound like you are chatting to somebody when writing your blog. Read your blog back to yourself before publishing, does what you have written invite your clients to initiate a reply?
Frequency
You need to make certain that your blog is updated regularly. Content should stay fresh although not overstretch your resources. At minimum you must set a time each week, however dependent on your business requirements you may have a need to make a response to or update on posts more often.
Added Benefit
A well written, engaging, frequently updated blog will help a small business SEO campaign as it helps search engines to understand the nature of the content on the website.
Content
Excellent content must have a purpose whether to evoke, educate, inform, aid or entertain. It should engage the reader and provide something they can connect to. Fresh information is better than stale, so even if you're writing about a subject that is timeless, it should be done in a method to make it new and fresh.
Headlines
The headlines of your blog will the first and perhaps the only impression you make. Without a strap line that converts a browser into a reader, the content of your blog might as wel not even exist. A headline can grab somebody's attention, a great headline will trap the reader into the body of the text you have written. Fundamentally, a title should promise some type of advantage or reward for the person reading it in trade for their time.
Keywords and Phrases
For your blog to get noticed by people apart from those working for your company you want to maximise the capability for it to get spotted on the diverse search sites utilised by potential customers. It's really important that you use the best and most unique keywords and phrases for your blog as they supply these search engines with a brief description of what your blog is about and the simpler you make it for search websites the better chance your blog has of being found.
Writing Style
A blog isn't an advert or flyer for your company. The other sections of your site should provide these pieces of info, so attempt to sound like you are chatting to somebody when writing your blog. Read your blog back to yourself before publishing, does what you have written invite your clients to initiate a reply?
Frequency
You need to make certain that your blog is updated regularly. Content should stay fresh although not overstretch your resources. At minimum you must set a time each week, however dependent on your business requirements you may have a need to make a response to or update on posts more often.
Added Benefit
A well written, engaging, frequently updated blog will help a small business SEO campaign as it helps search engines to understand the nature of the content on the website.
About the Author:
Simon Wilkinson is the founder of Digital Ark, Colchester Web Design providing web design, reliable website hosting, small business SEO and local mobile search services. Services include the popular pay monthly website service.
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