Prospecting Firms Help Companies Increase Sales In A Recession

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By Robert Pestman


Most businesses tighten their belts during a recession and think about how to wait out the storm. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. A prospecting firm can be a cheap way to increase sales during a recession.

Outbound telemarketing companies only focus on the phone. There are many salespeople who are good at selling but struggle on the telephone. By using an outbound telemarketing company, you can let your salespeople focus on closing which can lower your cost per new client because there will be a higher conversation rate from prospect to lead.

Using a prospecting company consistently will mean that you have a consistent sales pipeline. This frees you up to work on the more productive activities in the business which can generate more customers or prospects, leading to lower new customer costs.

The tough business climate means that you must respect the use of your advertising dollars even more. The outbound telemarketing firm would have crossed the uninterested people off your list so you can have more sales in a shorter period of time, lowering your cost of acquisition per new client.

Most businesses cut their marketing budget during a recession. Using an outbound telemarketing company will give you a consistently full pipeline, leading to more sales and thus lowering your costs.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. This causes their productivity to decrease and your cost per client to go up whereas using a prospecting company can allow the telemarketing to be a fixed cost and you do not have to worry about salespeoples productivity because of telemarketing.

Businesses and individuals are more cost conscious during a recession and a prospecting firm will understand this. They will have good telemarketers with set scripts who can sell cost conscious individuals and businesses on meeting with you to lower their costs, which can increase your sales.

Any serious outbound telemarketing company will have a telephone automation system. This builds your sales because other companies are not competing for new prospects who come into your line of sight.

A McGraw-Hill Study showed that companies who maintain or increase marketing and sales expenditures enjoyed a revenue increase of 275% the first year after a recession versus a 19% increase for those who cut back. of clients you want based upon how much work they do for you. This can allow you to build this into your budget and the cost for an outbound telemarketing company is lower than a new hire, lowering your cost per acquisition of new client.

Using a prospecting company allows you to allocate your human capital in different ways. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

Businesses are either growing or contracting. There is no reason to focus on simply staying put so use a recession to your advantage. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales.

A recession merely is important in making you refocus how you pitch your product.




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