Taking into account the poor performance of the economy on a global scale, expansion for your small business could signify returning to the volume of business you were doing before. Since there are a few ways for you to proceed, you could decide on one approach or employing both. You should increase your marketing to include new methods you have not tried. The second method is to go deeper and wider into your market with new offerings and promotions. The key to increasing the effectiveness of the second method is to enter related markets in a lateral move. In terms of marketing and advertising, selling products that are associated will open up a wide range of new opportunities and possibilities. So rather than thinking the same or even in terms of a shrinking market, focus on the opposite and stay positive.
If you are an offline business, then you can gain increase exposure through the different places formats that are available. Other search engines have similar place listings to Google Places but most people only know of the latter. There are local business listings featured on many of the secondary search engines as well as Yahoo and Bing. Ensure your site is fully optimized for people running local searches and make sure you have a presence on all these listings. Other useful places to list are state specific business directories. There are multiple options when it comes to business directories for each state but you may have to list in a neighboring state. Have the mindset that your coverage will blanket the entire state.
You can employ a direct mail campaign on a more limited level, even if you haven't taken advantage of these types of campaigns before. Post card mailings are still effective for getting attention. The goal with postcards is to ensure your customers don't forget you so make sure your message is relatively short. Direct selling tactics are not advisable for post cards but they're great for other uses. Two step marketing can work very well, and all you do is place a short presell message. You want to convince people to come see you or to go to your website. However, make sure you are tracking everything which can be done using a simple sub-directory with a short and easy to remember word after the forward slash.
Lots of online marketers insist that there is no need to do direct mail and that taking it on is a waste of your time. The net is full of false information, or maybe they don't want you using it because they want the mail market. Direct mail can still get the job done and is going to make you all sorts of money--lots of the smarter entrepreneurs are able to use it to make millions in profits. For you, though, small offline businesses pretty much just capture the customer contact information. You can then use direct mail to promote whatever sorts of offers or special deals that you want to promote. You have a website, so use that in combination with direct mailings and send people to your site. One of the best ways to get more business traffic is to use online coupons.
Use every marketing area that is available to you so that your small business can really grow. The most commonly used methods make use of business relationships and alliances. It's also good to track down joint venture chances both locally and in neighboring communities. Think larger than you normally would, don't be hindered by your geography.
If you are an offline business, then you can gain increase exposure through the different places formats that are available. Other search engines have similar place listings to Google Places but most people only know of the latter. There are local business listings featured on many of the secondary search engines as well as Yahoo and Bing. Ensure your site is fully optimized for people running local searches and make sure you have a presence on all these listings. Other useful places to list are state specific business directories. There are multiple options when it comes to business directories for each state but you may have to list in a neighboring state. Have the mindset that your coverage will blanket the entire state.
You can employ a direct mail campaign on a more limited level, even if you haven't taken advantage of these types of campaigns before. Post card mailings are still effective for getting attention. The goal with postcards is to ensure your customers don't forget you so make sure your message is relatively short. Direct selling tactics are not advisable for post cards but they're great for other uses. Two step marketing can work very well, and all you do is place a short presell message. You want to convince people to come see you or to go to your website. However, make sure you are tracking everything which can be done using a simple sub-directory with a short and easy to remember word after the forward slash.
Lots of online marketers insist that there is no need to do direct mail and that taking it on is a waste of your time. The net is full of false information, or maybe they don't want you using it because they want the mail market. Direct mail can still get the job done and is going to make you all sorts of money--lots of the smarter entrepreneurs are able to use it to make millions in profits. For you, though, small offline businesses pretty much just capture the customer contact information. You can then use direct mail to promote whatever sorts of offers or special deals that you want to promote. You have a website, so use that in combination with direct mailings and send people to your site. One of the best ways to get more business traffic is to use online coupons.
Use every marketing area that is available to you so that your small business can really grow. The most commonly used methods make use of business relationships and alliances. It's also good to track down joint venture chances both locally and in neighboring communities. Think larger than you normally would, don't be hindered by your geography.
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