A lead generation website is one that inspires a visitor to make an investigation or opt in to receive more info about goods and services.
When setting up a new website for the purposes of lead generation, or changing a site that hasn't got an opt-in box, consideration should be made when choosing an email program.
Lead Generation Website Autoresponders
There are lots of excellent companies that will handle all your emails and these programs can be built to send out a sequence of pre-written messages as fast as somebody signs up.
In most cases you can decide to need a double opt-in process to provide help in protecting you and your prospects from getting penalized due to spam mail complaints or not. I've found requiring prospects to confirm their request for detailed information significantly reduces the number of leads you will at last get.
You will also need to write your emails to provide quality content - not just a sales spiel. Think it over. How long do you stay subscribed to amail list that offers nothing more than a pretentious sales message every other day?
Consider also the info you ask for when you design your opt-in box. Folks don't like giving out too much info initially, but always get the subscriber's first and last names and you can have a box for any other information relevant to your business.
For instance, you may have a drop down box that lists the products on your site and from that you can find out in particular what info your subscriber is attempting to find. If you have 6 different products you can then build 6 different list within your e-mail program and target info and other products in particular to those people.
If you set up autoresponders or any type of e-mail campaign, it is vital that your emails are checked and checked again. Many individuals are not impressed by spelling mistakes, and even more will not read an email that's a mile long. Make your e-mails precise and to the point, and written in short paragraphs, in easily digestible chunks.
Once your list has grown to a respectable size, you may send out a once a month newsletter, informing customers about new goods and services you have added.
Address your customer by his first name, not "dear subscriber" as is frequently seen, and write your copy as if you're writing to a buddy, don't blind customers with "get this" or "buy this", it turns people off. The best way effect a sale is by helping folk, by giving them important information and anything free is always good, for example a free ebook.
Ensure that everything you send your subscriber is important and of worth. If your "unsubscriber" list builds too quickly, that's a sure sign you are doing something wrong, though you will always get some people who unsubscribe.
So understand that your auto-responder and the e-mails you send out are at the heart of your lead generation website. You wouldn't have a lead generation website without it. So spend a while modifying and refining this aspect of your system. Don't just toss out a handful of e-mail pitches. Relate. Grow a relationship. Ask for feedback and collusion.
A lead generation website never sleeps so that you can!
When setting up a new website for the purposes of lead generation, or changing a site that hasn't got an opt-in box, consideration should be made when choosing an email program.
Lead Generation Website Autoresponders
There are lots of excellent companies that will handle all your emails and these programs can be built to send out a sequence of pre-written messages as fast as somebody signs up.
In most cases you can decide to need a double opt-in process to provide help in protecting you and your prospects from getting penalized due to spam mail complaints or not. I've found requiring prospects to confirm their request for detailed information significantly reduces the number of leads you will at last get.
You will also need to write your emails to provide quality content - not just a sales spiel. Think it over. How long do you stay subscribed to amail list that offers nothing more than a pretentious sales message every other day?
Consider also the info you ask for when you design your opt-in box. Folks don't like giving out too much info initially, but always get the subscriber's first and last names and you can have a box for any other information relevant to your business.
For instance, you may have a drop down box that lists the products on your site and from that you can find out in particular what info your subscriber is attempting to find. If you have 6 different products you can then build 6 different list within your e-mail program and target info and other products in particular to those people.
If you set up autoresponders or any type of e-mail campaign, it is vital that your emails are checked and checked again. Many individuals are not impressed by spelling mistakes, and even more will not read an email that's a mile long. Make your e-mails precise and to the point, and written in short paragraphs, in easily digestible chunks.
Once your list has grown to a respectable size, you may send out a once a month newsletter, informing customers about new goods and services you have added.
Address your customer by his first name, not "dear subscriber" as is frequently seen, and write your copy as if you're writing to a buddy, don't blind customers with "get this" or "buy this", it turns people off. The best way effect a sale is by helping folk, by giving them important information and anything free is always good, for example a free ebook.
Ensure that everything you send your subscriber is important and of worth. If your "unsubscriber" list builds too quickly, that's a sure sign you are doing something wrong, though you will always get some people who unsubscribe.
So understand that your auto-responder and the e-mails you send out are at the heart of your lead generation website. You wouldn't have a lead generation website without it. So spend a while modifying and refining this aspect of your system. Don't just toss out a handful of e-mail pitches. Relate. Grow a relationship. Ask for feedback and collusion.
A lead generation website never sleeps so that you can!
About the Author:
Would you like to read articles on similar topics? Learn more about using an email autoresponder to use in the lead generation process and in online marketing.
0 comments:
Post a Comment
Loading...