You might assume that the question of how to sell anything is wholly dependent on the product being sold and the customer to whom it is being pitched. That is actually not the case. The truth of the matter is that all goods and services can be marketed and sold the same way, as long as the person selling them is aware of what they are doing.
The main focus of any sales pitch is the attention of the consumer. It is quite strange to look at how people spend their money. Consumers will often skip over products which could genuinely improve their lives and spend their cash on products which they never take out of the box. The difference is good marketing, plain and simple.
In many cases it is merely a question of getting the customer's attention. In today's world of multiple distractions and short attention spans things are far from straightforward. People these days go through life in a constant state of distraction, their attention switching focus mercilessly. Therefore central to any sales pitch is the need to command that attention and do it straight away.
All marketing campaigns and sales techniques must have some sort of 'bait' which brings the consumers attention to the product. This should not just be a shiny, meaningless bauble, but something which genuinely interests the customer and fulfils a purpose beyond pitching a product. Think about, say, a health food product and what bait would be most useful.
In order to get your potential buyers eyes on your product you could send out a free booklet with health advice and information. This should not be phrased like a high pressure pitch but rather a genuinely useful reference point for a health conscious person. This shows the customer that you know what you are talking about, are reliable and can be trusted with their health related concerns.
The most important part of selling is tone. Listing the benefits and disadvantages is easy and also easily ignored. What people pay attention to is tone ahead of all other things. This does not just mean tone of voice but the entire tone of your product and the image you build in the eye of the potential consumer.
This means you need to consider the questions of how you sound, even if they cannot hear your voice. Think not so hard about the relevance of the information you are telling the person to whom you are pitching. Think instead about how they will feel when they hear it. This is a key step on the way to learning how to sell anything.
The main focus of any sales pitch is the attention of the consumer. It is quite strange to look at how people spend their money. Consumers will often skip over products which could genuinely improve their lives and spend their cash on products which they never take out of the box. The difference is good marketing, plain and simple.
In many cases it is merely a question of getting the customer's attention. In today's world of multiple distractions and short attention spans things are far from straightforward. People these days go through life in a constant state of distraction, their attention switching focus mercilessly. Therefore central to any sales pitch is the need to command that attention and do it straight away.
All marketing campaigns and sales techniques must have some sort of 'bait' which brings the consumers attention to the product. This should not just be a shiny, meaningless bauble, but something which genuinely interests the customer and fulfils a purpose beyond pitching a product. Think about, say, a health food product and what bait would be most useful.
In order to get your potential buyers eyes on your product you could send out a free booklet with health advice and information. This should not be phrased like a high pressure pitch but rather a genuinely useful reference point for a health conscious person. This shows the customer that you know what you are talking about, are reliable and can be trusted with their health related concerns.
The most important part of selling is tone. Listing the benefits and disadvantages is easy and also easily ignored. What people pay attention to is tone ahead of all other things. This does not just mean tone of voice but the entire tone of your product and the image you build in the eye of the potential consumer.
This means you need to consider the questions of how you sound, even if they cannot hear your voice. Think not so hard about the relevance of the information you are telling the person to whom you are pitching. Think instead about how they will feel when they hear it. This is a key step on the way to learning how to sell anything.
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